Marcela
Permanent
Natural Beauty

Branding + Collateral Design Material

One of my favourite clients who turned into one of my dearest friends as I got to know her more during the design branding process.

Marcela is a PMU (Permanent Makeup) Expert Artist based in Germany. She wanted to appeal to the femininity of her clientele. Through the use of light gold accents, customized fonts, and a refined colour palette together we designed a brand that felt representative of both Marcela and her clients.